Sports Product Management

Live score

Sofascore, a globally acclaimed Livescore app, boasts 25 million Monthly Active Users (MAU). With the addition of the Sofascore Editor app, it extends insights into amateur league matches, further enriching the experience.

Launched 4 additional digital products within 2 years!

Project's challenges

Collaborating with a 40-person team within silos posed a challenge. Amid growth to 100+ in 2 years, including COVID-19, managing productivity and communication became complicated.

Confronting ground-up development obstacles. Navigating concept-to-launch stages while balancing user requirements, market exploration, and distinctiveness challenges.

The team was unsure about the product's viability in the market, leading to doubts about its potential success.

The pandemic-led pause in sports matches left a void in our content. This posed the challenge of swiftly providing alternatives to maintain user interest in the absence of regular sports content.

For a while, Sofascore was stuck at 18 million Monthly Active Users (MAU). Finding ways to attract and retain new users to break this plateau and achieve higher user growth was a major challenge.

Market research for expansion into China and Asia posed unique challenges. Navigating these markets required understanding cultural, regulatory, and competitive landscapes to formulate an effective entry strategy.

The data analysts were originally using Excel for analysis, which was both inefficient and time-consuming. The challenge here was to introduce a more efficient BI tool and train the team to use it effectively.

Without a corporate website, Sofascore struggled with showcasing its offerings to a broader audience, hindering partnerships, and general public visibility. Building the website from scratch was a significant task.

Transitioning the team to a Scrum framework presented challenges in terms of training, acceptance, and adaptation. It was vital to ensure this shift didn't disrupt existing workflows while speeding up delivery.

Implemented Fantasy Soccer Game (Battle Draft) in only 5 weeks!

What was done?

Elevated core product

Orchestrated strategic development, fostered cross-functional synergy, refined workflows, and enhanced user experiences. Aligned priorities, defined KPIs, and empowered data-driven decisions to amplify user engagement.

Building new product

Sofascore Editor introduction for lower league enthusiasts involved a full lifecycle approach. Guided by seasoned product management, it spanned market analysis, ideation, testing, and launch. Editor's success expanded active users, broadening the product range.

Introducing Scrum

Scrum methodology was collectively introduced and integrated throughout the organization. This transition to agile practices heightened productivity, and accelerated product delivery.

Fantasy Game

In response to the global sports hiatus during the pandemic, the Battle Draft fantasy soccer game was envisioned and developed, increasing user engagement. This showcased agility, resilience, and creativity under pressure.

PM Foundation

Initiating project & product management practice from scratch. This involved designing and executing robust protocols and workflows, adapting to the company's growth from 40 to 100+ in two years.

Corporate Website

Enhancing online presence and brand image. Leading and managing design, content, collaboration, and stakeholder coordination. The new site optimized hiring, expedited partnerships, and showcased offerings effectively.

Introducing BI Tools

Modern Business Intelligence (BI) tools were integrated. This transition from Excel-based analysis transformed the data handling, enabling quicker, deeper, and more precise insights.

Incorporating Esports

Envisioned and integrated Esports into Sofa's product range, recognizing the growing popularity and potential of this new segment. This forward-looking step broadened the user base, boosting MAU.

Achievements

Strengthened various workflows and frameworks to enhance the efficiency of the company's processes.

Boosted Active User Base

With new product launch and close team collaboration, monthly active user base increased from 18 to over 25 million.

Enhanced Operational Efficiency

Introduced and established Scrum methodology resulted in faster product delivery timelines and improved overall efficiency.

Optimized Data Analysis

Introduced Business Intelligence (BI) tools which drastically reduced the time spent by data analysts on generating insights, leading to faster, more accurate decision-making.

Enabling Expansion

Adapted project management processes to match the exponential company growth from 40 to over 100, facilitating a smooth expansion trajectory.

Effective Response to COVID-19

Devised and executed the rapid development of the Battle Draft fantasy soccer game during the sports blackout caused by the pandemic, keeping users engaged during a challenging period.

Improved Inter-departmental Collaboration

Fostered improved communication and collaboration, by acting as a bridge between the Marketing and Development teams, leading to more focused and organized work.

Streamlined Hiring Process

With the creation of Sofascore's corporate website, the process for job postings and hiring was greatly expedited.

Enhanced Brand Image

The launch of the corporate website also improved the company's online presence, allowing for faster partnership creations and better presentation of Sofascore's offerings to the public.